HIGHLIGHTS
GOOGLE MEET IS NOW OPEN TO ANYONE WITH A GOOGLE ACCOUNT
Those safety-focused caveats are Google’s way of
differentiating its Meet product from Zoom, which has had a meteoric rise that
over the past few months and caught both Google and Microsoft
flat-footed. The increased attention on Zoom revealed a litany of security
problems, which the fast-growing company has scrambled to address. But Google
is seemingly hoping there’s still an opening for people who distrust Zoom.
Google has trust problems of its own when it comes
to conferencing and messaging products. Google Meet only became “Google
Meet” earlier this month — before that the service was called
Hangouts Meet. That’s a legacy of the fractured and convoluted history of
Google’s messaging and video apps the company is still trying to escape.
Hangouts Chat, Google’s Slack and Teams competitor, was also recently
renamed to Google Chat.
Some Google users may remember (or still be using)
Hangouts Video chat, another one of those legacy products. Google says that
product will be transitioned to Google Meet over time, so that there’s just one
platform for both consumers and enterprise customers. Google’s slow-and-steady
progress is laudable for enterprise users looking for stability from a company
once famous for its product-killing Spring cleanings, but at this point it’s
past time to fully sunset the Hangouts brand.
Google Meet recently updated to support
“Gallery view,” the Brady Bunch-style of putting all participants in
a single grid that Zoom largely popularized. The new mode is available in apps
on mobile platforms and inside browsers on the desktop.
GOOGLE IS TRYING TO CAPITALIZE ON ZOOM’S SECURITY CONTROVERSIES
That’s unlikely to change anytime soon — unlike its
competitors, Google is keeping G Suite and its related product as web-first
apps. That allows them to be always-updated and easier to manage than native
Windows or macOS apps, but the approach can introduce hassles like losing your
meeting in a sea of tabs or accidentally exiting out of it.
Alongside the consumer availability for Meet,
Google is unveiling a new tier for G Suite that it’s calling “G Suite
Essentials,” which includes Meet and also Google Drive, but not Gmail. All
current G Suite customers will still have free access to Meet through September
30th.
Lastly, Meet is also getting integrated into Gmail
— both G Suite versions and regular consumer Gmail addresses. In the same way
that Microsoft has leveraged its Office dominance to drive people to Teams,
Google is fully utilizing Gmail’s power to push its integrated video
conferencing app.
13 Feb, 2021
13 Feb, 2021