Facebook is reportedly helping operators and phone makers “create targeted advertising by supplying them with surveillance data slurped directly from users’ smartphones”.
A confidential Facebook document reviewed by The Intercept has
revealed that the social networking giant is offering private data of its users
without their knowledge or consent to 100 different telecom companies and phone
makers in 50 countries.
Confidential documents seen
by the website showed late Monday that Facebook is
helping operators and phone makers “create targeted advertising by supplying
them with surveillance data slurped directly from users’ smartphones”.
Not only that, the social networking giant is also collecting
data from its main iOS and Android apps, Messenger and Instagram apps -- even
snooping into the phones of children as young as 13.
Through a tool called “Actionable Insights”, Facebook is
allegedly collecting data including technical details about smartphones,
cellular and Wi-Fi networks used by Facebook users, locations visited social
groups and interests.
Facebook reacted
in a statement late Monday: “We do not, nor have we ever, rated people’s credit
worthiness for Actionable Insights or across ads, and Facebook does not use
people’s credit information in how we show ads”.
According to the report, “the data has been used by Facebook
partners to assess their standing against competitors, including customers lost
to and won from them, but also for more controversial uses like racially
targeted ads”.
Facebook launched “Actionable Insights” tool last year “to
address the issue of weak cellular data connections in various parts of the
world.”
“The confidential Facebook document shows how the programme,
ostensibly created to help improve underserved cellular customers, is pulling
in far more data than how many bars you’re getting,” said the report.
“The Facebook mobile app harvests and packages eight different
categories of information for use by over 100 different telecom companies in
over 50 different countries around the world, including usage data from the
phones of children as young as 13,” the report claimed.
These categories include use of video, demographics, location,
use of Wi-Fi and cellular networks, personal interests, device information, and
friend homophily, an academic term of art.
From these categories, a third party vendor could learn an
extraordinary amount about patterns of users’ daily life.
The news came after
Facebook’s photo-sharing service Instagram saw
itself in trouble as personal data of millions of celebrities and influencers
were allegedly exposed on its platform in a massive database that was traced to
Mumbai-based social media marketing firm Chtrbox.
The database contained 49 million records of several
high-profile influencers, including prominent food bloggers, celebrities and
other social media influencers, TechCrunch reported.
13 Feb, 2021
13 Feb, 2021